Planning resources
These original prompts help a business owner define the work, questions, and evidence needed for better decisions. Long-form editorial briefs are prepared separately for human review before publication.
Write one sentence for the customer you serve, the problem you help solve, and the result you help them reach. Then list the first three operations that must work reliably: getting inquiries, delivering the work, and following up.
Choose one audience and one message before choosing a channel. Set a simple measurement question: what action should a qualified person take after encountering this message?
Review how customers find you, how they decide to contact you, what happens after the first inquiry, and what makes a referral easy. Improve one handoff at a time.
Document repeated work before automating it. Identify the trigger, owner, expected output, and customer impact for each recurring process.
Before adding a tool, ask who will own it, which workflow it improves, where its data goes, what it costs over time, and what happens if you stop using it.
Separate essential costs from experiments. Define a small test, its stop condition, and the evidence required before increasing the budget.